Case Studies

Duolingo

  • Short, simple and impactful captions
  • Minimalist design with vibrant colors
  • Screenshots that highlight key features

Headspace

  • Relaxing visual atmosphere
  • Highlighting achievements (Apple Featured, top downloads)
  • Dark Mode / Sleep focus

Notion

  • Focus on use cases
  • Smart use of branding and white space
  • Well-thought-out information hierarchy

YouTube Music

  • Emphasis on personalization features
  • Showcases seamless user experience
  • Bright, clear visuals with a focus on app benefits

TikTok

  • Use of dynamic, action-packed screenshots
  • Focus on trends and popular content
  • Bold colors and playful design elements that reflect the app’s tone