Glossary
App Store Optimization (ASO) is essential for improving an app’s visibility and conversion rate. Here is a glossary of key terms you should know:
A
A/B Testing: An experiment where two versions of screenshots, descriptions, or icons are tested to determine which performs better.
App Preview: A short promotional video available on the App Store to showcase an app’s key features.
ASO (App Store Optimization): The process of improving an app’s visibility and conversion rate on the App Store or Google Play.
C
CTR (Click-Through Rate): The percentage of users who click on an app after seeing it in search results.
Conversion Rate: The percentage of users who install an app after visiting its page on the App Store or Google Play.
D
Description: A detailed text outlining an app’s features and benefits, often optimized with keywords for better search ranking.
Downloads: The total number of times an app has been installed, a key factor influencing store rankings.
F
Feature Graphic: A promotional image used on Google Play to attract users’ attention.
Featured App: An app highlighted by the App Store or Google Play, gaining increased visibility.
K
Keywords: Search terms used to improve an app’s ranking in search results.
Keyword Optimization: The process of selecting and integrating the most relevant keywords to maximize visibility.
L
Localization: Adapting visuals and content (screenshots, description, keywords) for different markets and languages.
M
Metadata: The set of information displayed on an app’s page (title, description, keywords, screenshots, videos, etc.).
Monetization: Strategies used to generate revenue through an app (in-app purchases, ads, subscriptions, etc.).
R
Ratings & Reviews: User ratings and reviews that impact an app’s credibility and ranking.
Retention Rate: The percentage of users who continue using an app after a certain period.
S
Screenshots: Images showcasing an app’s features on the App Store or Google Play.
Subtitle (App Store): A short phrase under the app’s name, optimized for search ranking and conversion.
T
Title: The app’s name on the App Store or Google Play, often optimized with strategic keywords.
Top Charts: Rankings of the most popular apps on the App Store and Google Play.
This glossary will evolve with platform updates and new ASO trends. Stay informed on best practices to maximize your app’s visibility!